The printing industry is a very competitive market, but even with the competitive nature, unwary print buyers can pay way too much for a print job. Savvy shoppers can get a great deal on printing by following two simple rules.
First, know your project. Placing your printing with the right printer is critical in playing the pricing game. Four color process work should be in a four color shop, one color work should be in a one color shop. Placing your print order in a shop that doesn’t fit your printing will cost you more money since you have gone outside of the print shop’s specialty.
Second, shop it around! You will find that the same job will vary in price not only from print shop to print shop, but also week to week. As an agency, we always price our projects out to 3 companies every time. This way we are sure we have the best deal and are able to pass those savings along to our clients.